We're now on the heels of June and that means soon we'll be in the height of festival season. All over the world, summer is recognized and celebrated as the time of year to throw on some Wellies and hit a massive muddy field for some well needed musical madness. However, not all the time does weather woes dictate what one must wear; sometimes its actually hot and sunny and people actually get to dress in their summer best. I don't know if it's the fact that festivals have such a nostalgic vibe to them or what, but a lot of times vintage is the number one trend of festival goers. At the Coachella Festival in California a few weeks ago, retro was all the rave with everyone from celebs to civilians looking like they woke up in a different era and of course we couldn't get enough of this!
Memory Lane is based on the concept of producing a vintage magazine. The closet thing to an authentic
magazine from the past, Memory Lane aims to provide an intellectually and aesthetically pleasing piece of literature
exploring vintage inspired fashion, art, design and culture from the present.
It has been said by many people, many times, in many variations. 'You've got to know where you've been to know
where you're going'. This quote and others like it suggest the theory that in order to evolve in any sense, one must first explore the history of that particular area. This could be an explanation for the popularity of all things vintage. Another explanation has said to be the nostalgia factor.
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